The Hailey Jean.
These are GapJeans by Hailey Bieber. Loose. Baggy. Inspired by 1996. Two fits shaped by her era — and ours.
“1996 was the year I was born and I get a lot of style inspiration from the ’90s. There was something so effortless about that era and the way people wore denim.”
“1996 was the year I was born and I get a lot of style inspiration from the ’90s. There was something so effortless about that era and the way people wore denim.”
– Hailey Bieber
– Hailey Bieber
The Hailey Extra Baggy
An extra baggy fit that feels borrowed — but better.
Low slung. Extra-relaxed leg. Authentic, rigid denim.
The Hailey Low Rise Loose
A just-right slouchy leg for that effortless ’90s feel. Low rise. Fitted waist. Authentic, rigid denim.
Behind the campaign.
On set, Hailey stepped into 1996. The year she was born — and the decade that inspires her most.
Together, we built a world around the ’90s icons that defined a generation. Nostalgic hits. Effortless essentials. Reimagined through jeans made for now.
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